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Charge energy branding conference Iceland
Geysir Geothermal Field, Iceland.

CHARGE – Energy Branding Conference works to give energy retailers competitive edge

The island nation of Iceland offers profoundly beautiful landscapes and unique natural wonders.

While Las Vegas may have its neon lights, Iceland has the northern lights. Vast wilderness, colorful cities and vibrant culture attracts visitors from across the world. One of Iceland’s biggest draws is its thermal energy pools and spas.

These thermal pools are a source of natural therapy and a vital part of Icelandic culture. The country is located over a rift in the continental plates, making it a hotspot of geothermal energy.

Nauthólsvík Geothermal Beach.

Nauthólsvík Geothermal Beach, Iceland. Just one of many interesting and beautiful places to visit when you attend the CHARGE – Energy Branding Conference in Reykjavik, Iceland.

The abundant geothermal energy is a renewable resource, and it is used to produce approximately 26 percent of the country’s electricity. This natural, geothermic heating meets the heating and hot water demands of 87 percent of all buildings in Iceland.

The nation generates more than 73 percent of its electricity from another renewable source–hydro power. Less than one percent of its electricity is made from fossil fuels, making Iceland the world’s largest green energy producer per capita.

By pioneering the use of its renewable energy resources, Iceland could become a perfect example of branding a country in relation to energy.

Iceland’s capital city, Reykjavik, is hosting a new event this September that will bring together energy retailers to give them a competitive advantage in a global economy.

CHARGE – Energy Branding Conference wants to change the way people think about energy. The event will be held Sept. 19-20 at the Harpa Concert Hall and Conference Center in Reykjavik.

The objective is to gather energy executives together to learn how to create strong company brands.

Branding is the art of creating the right perception of your company in the consumer’s mind. Companies with strong branding strategies are more likely to retain existing customers, gains new ones and increase return on investment.

People still view electricity as an undifferentiated and intangible commodity. This perception of energy companies, plus the lack of knowledge of the competitive electricity market, has left many consumers confused.

Today, consumers have a choice when shopping for energy, but most are unaware of this choice.

Some are not aware they can switch providers. Others fear being left in the dark — for days or weeks — if they switch providers.

Energy companies need to break this perception and become energy brands. These companies need to build two-way relationships with consumers.

At CHARGE, energy companies will learn how to connect to consumers better than ever before. With powerful branding, the energy sector can be ready for more efficient sources of energy and the changing habits of consumers.

The conference features keynote speakers representing some of the best brands in energy.

Dr. Fridrik Larsen, CEO of Larsen Energy Branding, is one of the world’s leading experts in the field of Energy Branding and the first person to earn a doctorate in that subject area. His focus has been on guiding companies in the energy sector to establish communications between businesses and consumers.

Among other industry experts, the conference will also host Jim Rogers, former CEO of Duke Energy. Rogers is the first chief executive officer in an energy utility to address green issues. In 2009, Newsweek named Rogers one of “the 50 Most Powerful People in the World.”

A flight from the east coast of the United States to Reykjavik is only 5 hours long, making it closer than most people think.

A flight from the east coast of the United States to Reykjavik is only 5 hours long, making it closer than most people think.

Iceland is located between Europe and North America, making it convenient place for energy leaders to meet. A flight from the east coast of the United States to Reykjavik is only 5 hours long, making it closer than most people think.

Tickets to the conference include lectures from the world’s leading experts on energy branding, access to a reception hosted by the City of Reykjavik, an exclusive energy excursion around the Reykjanes Geothermal Park, a trip to the Blue Lagoon geothermal spa and a gala dinner where CHARGE will present the Energy Branding Awards to the world’s best energy brands.

For more information about CHARGE – Energy Branding Conference, visit the website. Register before July 1 to still get the early bird discounted price.

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